Reasons to Choose Handmade

Reasons to Choose Handmade

Made personally just for you…

Handmade products are not mass produced in industrial factories, but are made personally just for you. Your handmade product reflects who you are. They are unique pieces of craftsmanship, each item distinguishable by its nuances, making it personally yours.

Each one tells a story… 

When you wear a handmade product, listen to the story it’s telling you. Admire the intricate patterns echoing cultural diversity and appreciate the ornate embellishment techniques passed down from generations. Your handmade piece was made by a single person who learnt the techniques from his father, who in turn is passed it down from his forefathers. Your piece tells the story of its maker… of his time and patience and love for the craft. Listen to that story.

Higher quality and finesse…

Due to the large volume manufactured, factory made products are of inexpensive quality as producers attempt to lower costs by selecting low cost raw materials. Therefore, they are less durable and remain in the fast fashion category. However, raw supplies for handmade crafts are hand selected by Artisans themselves and are more durable as each stitch is made with more precision and care, providing you with the highest quality and finesse.

Supports tradition and culture…

Handmade products radiate culture as the embroidery techniques employed are exclusive to the regional culture of the Artisan at work. When you purchase a handmade product, you allow the individual to bask in the glory of his traditions and that of his ancestors, celebrating age-old learnings. You stand as a beacon of empowerment as you simultaneously support culture and traditions.


Empowering local businesses…

When you purchase a handmade product, you empower local communities. By going against the all consuming wave of corporate power, you help communities in distant regions by providing benefits that will trickle down through generations to come. By returning the artistic integrity and responsibility to its rightful beholders, you help nourish the economy at the grass root level, giving them a chance they deserve.

The Art of Zardozi and Aari

The Art of Zardozi and Aari

Deepa Gurnani’s products are embellished with beautiful Zardozi patterns, a form of embroidery that was brought to India from Persia by the Mughal conquerors. Its literal translation, zar meaning gold and dozi meaning embroidery, refers to the process of using metallic bound thread to stitch embellishments onto diverse types of fabric.

Zardozi is a particularly unique form of stitching. The design is first drawn on a tracing paper and holes are pierced all along the lines using a needle. A mixture of kerosene and chalk is rubbed with the linen on the tracing paper, seeping through the holes and leaving an impression of the design.The intricate designs are stitched manually and once complete, the thread is flattened out with a light wooden hammer.

Even though the origin of Zardozi is relatively unknown, the use of the gold and silver thread dates back to ancient India. It was mentioned in Vedic literature, the Mahabharata, and the Ramayana. It was under the royal patronage of Mughal emperor Akbar, a passionate enthusiast of the arts, that Zardozi work flourished within the kingdom and was extensively used to adorn the walls of courts, embellish the clothes of the royals, and form the rich trappings of elephants and horses. Over the years, the art form developed to include silk and other shining threads and precious gems have been replaced by metal stars, round sequins, and glass and plastic beads.

Many of Deepa Gurnani’s pieces are carefully made using Aari embroidery, a delicate art practiced mostly in the Kashmir and Gujarat states of India. It can be traced back to the 12th century when the Mughals ruled the country. The floral motifs and traditional designs captivated the Mughals, bringing Aari work into the limelight.

While engaging in the elaborate art, the artisan first spreads out the material on a frame and then uses a silk thread to create chain like stitches using a long needle ending with a hook. Artists are known for creating fine embroidered patters along with embellishing outfits and accessories with sequins and stone. The harmonious marriage between the Zardozi and Aari methods produce Deepa Gurnani’s unique style, echoing India’s rich cultural past.

Sources Used: Utsavpedia, Behance

The Soul of Handmade

The Soul of Handmade

Hand embroidery in India includes distinct regional styles and techniques that vary by region. Deepa Gurnani uses two primary styles: Aari and Zardozi embroidery.  Designs in Indian embroidery are formed on the basis of texture, design of the fabric and stitch. (Above Middle:  The Aari hook is the primary tool used in the production of Deepa Gurnani styles).

Handmade is luxury.  There is a rich history behind the craftsmanship of the Deepa Gurnani collection.  Our Karigars (Artisans) use techniques going back several centuries, handed down from one generation to another.  All Deepa Gurnani Jewelry is handmade, ensuring the continuity and growth of a storied craft.

The Soul of Handmade.  Handmade celebrates our lives and humanity--there a soulfulness in each handmade item.  There's imagination and story behind each unique product that a machine can never retell.  Handmade styles are statement pieces as well as conversation pieces.  What story does your jewelry tell?

Erté, Art Deco Muse

Erté, Art Deco Muse

Romain de Tirtoff (November 23, 1892 – April 21, 1990) was a Russian-born French artist and designer known by the pseudonym Erté.  He was a diversely talented 20th-century artist and designer who flourished in an array of fields, including fashion, jewelry, costume design, graphic arts, stage composition and interior design.

Erté is perhaps most famous for his elegant fashion designs which capture the art deco period in which he worked. One of his earliest successes was designing apparel for the French dancer Gaby Deslys. His delicate figures and sophisticated, glamorous designs are instantly recognizable. His ideas and art continue to influence fashion into the 21st century. His costumes, program designs and sets were featured in the Ziegfeld Follies of 1923, productions of the Folies Bergère and George White's Scandals. On Broadway, the celebrated French songbird Irène Bordoni wore Erté's designs.

Erté continued working throughout his life, designing revues, ballets and operas. He had a major rejuvenation during the 1960s with the Art Deco revival. He branched out into the realm of limited edition prints, bronzes and wearable art.

We are proud to offer an exclusive collaboration between Erté and Deepa Gurnani.  Each piece is inspired by Erté's delicate and glamorous art deco look.   All Erté styles are hand embroidered using Deepa Gurnani's finest techniques, becoming timeless pieces.

©Sevenarts Ltd

Source: Wikipedia

Meet Our Artisans

Meet Our Artisans

The KARIGAR (Artisan) is the backbone of Deepa Gurnani.  We are fortunate to have a group dedicated to the integrity of their craft.  They are amongst the best embroiders in the field.  This talented team ensures that fine quality and distinguished design continue to be the trademark of Deepa Gurnani.   
Deepa Gurnani Karigars

We'll always have Paris . . .

We'll always have Paris . . .

Designer's Playground Showroom and Premiere Classe highlighted our trip to the City of Lights.

It was all work and all play.

DEEFINE, our fine jewelry label, debuted at Designer's Playground Showroom.

We made some friends along the way.

Until next year mon amour.

Deepa Gurnani's 10 Year Anniversary


Deepa Gurnani's 10 Year Anniversary

How it all began...

In 2005, a fine jewelry designer Jay Lakhani and fashion designer Deepa Gurnani came together to become husband and wife. A year after being married, Jay and Deepa Lakhani collaborated, bringing creative designs together and launched their label "Deepa Gurnani".  In 2006, the line was launched at Henri Bendel's in NYC.  The duo combined their talents and created a line of unique and distinctive embroidered accessories, which continues to amaze, and inspire fans, season after season.

The progression...

When you think back 10 years ago, did you expect to be where you are now?

-Absolutely!  We are honored to have reached this far.  However, there are miles to go before we sleep!

What was the biggest challenge you've faced with building your brand to where it is now?

-Gathering a truly motivated, enthusiastic and reliable team that shares our vision.  We are proud to say that we are finally there. Thank You Team Deepa! 

What is your biggest motivation?

-Being able to give back and to know that so many families are supported through our work.

If you could change one thing and/or do something differently, what would it be?

-We are glad that we have grown through the mistakes we have made and the challenges that we have faced.  We would not like to do anything differently. 

Where we are now and what to look forward to...

Do you have anything special planned for the brands 10 year anniversary?

-The launch of our new Fine Jewelry label, DEEFINE and our new license deal, Erte by Deepa Gurnani.

Any words of encouragement for someone just starting out?

-Always believe in yourself, follow your dreams and never lose your passion.


With hard work and determination comes great reward.  10 years is a great milestone and we are proud to have reached it together.

load more