We're seeing red . . . and other colors.

September 20, 2017

We're seeing red . . . and other colors.

Color entices the emotions. It is the first thing we identify that subconsciously triggers our senses, evoking a variety of reactions. Colors drive first impressions and strongly influence the snap decisions of individuals. To harness the potential of colors, designers strategically arrange color palettes while creating their masterpieces. At Deepa Gurnani, colors are carefully selected and paired based on their visual and emotional appeal.

     Color psychology suggests that people are most likely to appreciate products displaying combinations of black and royal blue, and red and orange. Black is veiled with mystery and is an enigma of darkness. It attracts and at the same time repels, a contradiction of fear and desire. The success of the black-orange combination lies in the complementary strength of both colors as the full bodied warmth and cheerfulness of orange balances the power and boldness of black. The mixture, layered with a splash of red, alerts the senses, overlaying the piece with movement and passion.

            Green displays a seamless blend of the calmness of blue with the youthfulness and cheerfulness of yellow. The light hues of green exude growth, abundance, and rejuvenation. It perfectly captures the flourishing sentiment of spring, making it an ideal color to wear during the warmer seasons. It pairs beautifully with the nurturing and compassionate nature of pink. The soft sweetness of the pink palette coupled with the green creates a dance of fresh, joyous emotions ideal for the spring season.

White hues elegantly embody the values of purity, innocence, and wholesomeness. Mixed with the prosperity and lavishness of gold, the highly complementary combination proves itself as a masterpiece, creating a one of a kind jewel for the beholder. The harmonizing colors form a perfect blend for bridal jewels, inspiring new beginnings.

When mindfully paired, colors stir emotions and undeniably attract souls towards the beautifully embellished jewels.





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