OUR STORY OUR MISSION
Preservation of craft & culture
Our creations are deeply rooted in Indian heritage, even as we have spent significant time outside India. Despite the physical distance, the connection to India's rich traditions remains integral to our identity. Deepa Gurnani adeptly blends traditional Indian embroideries and techniques with a modern aesthetic, creating a harmonious fusion of the conventional and contemporary. For the creations, we meticulously curate materials sourced from Jaipur and other parts of India, employing traditional techniques synonymous with fine jewellery craftsmanship. We seamlessly translate these methods into the realm of fashion jewellery and accessories, ensuring exquisite detailing in each piece.
Our designs incorporate intricate embroidery techniques such as zardozi, mirror work, and aari. These techniques, requiring years of mastery, are passed down like heirlooms among skilled Karigars (Artisan). We recognize and collaborate with these Artisans to preserve and highlight the unique crafts of different regions in India.The pieces are adorned with an abundance of semi-precious stones, showcasing our commitment to meticulous craftsmanship. The headpieces, in particular, exude opulence, reflecting the grandeur of historical royal adornments. Inspired by the regality of royal lifestyles, the newest collection pays homage to this opulent legacy, encapsulating the essence of the Royal Family's admiration for ornate jewelry and accessories.Our inventive spirit and dedication to our cultural roots consistently inspire the incorporation of these exquisite embroidery styles into creations, making each piece a personal link to our heritage.
Brand Values
2. Handcrafted Luxury
Our collections represent luxurious aspirations, featuring meticulously handcrafted pieces that exude opulence and timeless elegance - enhancing your everyday and special occasion attire. Each accessory is designed to make a statement, embodying the finest materials and craftsmanship to create pieces that will be cherished for generations.
3. The Promise of Permanence
4. Sustainability
Deepa Gurnani is dedicated to integrating sustainability and
viability throughout its operations. The brand prioritizes community empowerment by fostering employment and skill development for Karigars (Artisans) in the local community. Transparent dialogues within the brand and with its working community have led to skillful legislation and successful collaborations, emphasizing empathy and accountability in acknowledging and learning from mistakes.
Deepa Gurnani, as a brand, embraces environmental responsibility by actively reducing waste through recycling and upcycling, minimizing energy consumption, and transitioning to eco-friendly packaging. The brand supports the Organic Consumers Association (OCA) as part of its commitment to safeguarding the planet for future generations. While not claiming to be entirely green, Deepa Gurnani continually explores and implements sustainable practices to minimize its environmental impact.
Note
All businesses in India are made against the purchases/services on deepagurnani.com or offline against our Indian registered company name- Feelwell Garments & Accessories Pvt. Ltd.