The Deepa Gurnani brand was conceived in the dreams and passions of husband and wife partnership, Deepa and Jay Lakhani. 

Whilst studying fashion at London’s prestigious Central Saint Martins College of Art and Design, Deepa beaded couture pieces for Alexander McQueen, Emanuel Ungaro, Fendi and Marjan Pejoski.  Working closely with these designers not only enabled Deepa to understand couture standards of quality and finish, but also compelled her to experiment with new and unusual beading and embroidery techniques.  Combining this experience with her own distinct style and sensibility, inspired her to create her own line.

Jay Lakhani, a Jewelry Designer, started his training at the Fashion Institute of Technology NYC and progressed to work with some of the finest names in the fine jewelry industry. He trained under head designers from Tiffany and Bvlgari, where he refined his eye for detail and luxury. In addition to his love of fine jewelry, Jay was always drawn to fashion.  He dreamed of combining the art of fine jewelry with fashion accessories, to create easy-to-wear works of art.  He noticed a trend for black and basic-silhouettes in the marketplace, which he saw as blank canvasses for exquisite embroidered accessories.

In 2005, Jay Lakhani and Deepa Gurnani came together and became husband and wife.  After their marriage, the two designers collaborated and launched their label “Deepa Gurnani”. The duo combined their talents to create a line of unique and distinctive embroidered accessories, which continues to amaze, and inspire fans, season after season. Their first line was launched at Henri Bendel’s, NYC in November 2006 and subsequently sold in various stores across the globe.

After 10 years in business, the brand has grown from strength to strength in a constantly changing industry. Customer expectations of exquisite craftsmanship and luxury is ever in demand, however in a challenging world economy there is a growing need to satisfy a more price-conscious customer.

In 2016, Deepa Gurnani launches two separate ranges to satisfy the needs of our global customers. 'Deepa Gurnani ' remains a luxury brand, focused on limited edition trend-led capsule collections, made with Swarovski crystals and semi-precious stones. The second brand 'Deepa by Deepa Gurnani' is a more accessible collection, creating beautiful and easy-to- wear pieces for all occasions. The highest quality standards prevail in both collections with no compromise on the quality and the ethics of our workmanship.

Brand Ethos

We produce elaborately embellished accessories of unparalleled design, quality and craftsmanship. Each piece is created by hand in India, by the finest Artisans using embroidery techniques passed from generation to generation. We intend to keep the exquisite art of traditional hand embroidery alive. We endeavor to enhance these Artisan skills with new techniques and innovations. Every piece undergoes three rounds of intense quality control before leaving the factory. We stand by our quality and aspire to withhold the principle of “beauty, inside and out” in all aspects of our brand: from product design and finish, to the way we conduct our business.


We aspire to grow and employ as many people in as many countries as possible. We teach skills to the otherwise unskilled workforce, enabling them to work and support their families. We are an ethical employer who pays fair wages to our workers and never employ children.


Deepa and Jay Lakhani are involved with various charitable organizations around the world. A portion of our profits are donated each year to charity. In USA, we support Build On which is an organization committed to breaking the cycle of poverty, illiteracy and low expectations through service and education. We believe that imparting education to the youth will make a better world for future generations. We make monthly contributions to the SGI-USA, an organization dedicated to advancing world peace. We contribute to the OCA (Organic Consumers Association) as we believe that it is our fundamental responsibility to look after our planet for future generations. In India, we donate to Icha Foundation for abandoned children. The foundation adopts and looks after children with mental or physical handicaps.